Shoemaker Fiction and Shoes free essay sample

Who Is Pepsis Biggest Competitor Term Paper Example | Topics and Well Written Essays - 750 words

Who Is Pepsis Biggest Competitor - Term Paper Example Their items, which incorporate nourishments, refreshments, and tidbits, rival different items from different makers on the grounds of value, cost and their assortment of items and their dispersion efficiencies. Their accomplishment in showcasing their items has to a great extent emerged from their achievement in advancing their current items, the adequacy of their ad crusades, their promoting programs, bundling of their items and their estimating techniques (PepsiCo, p.28). Their prosperity has additionally been encouraged by their expanded efficiencies in their creation procedures, their trademark and brand improvement and their assurance inside the area, territorial and overall markets. The organization accepts that with the end goal for them to have the option to contend viably, their brands and showcasing procedures ought to be solid. They likewise accept that their advancements and the nature of their items and their adaptable conveyance channels will permit their organization t o stay serious in all the business sectors they manage (PepsiCo, p.29). The Company utilizes the straight-line system of ascertaining their deterioration and amortization. As indicated by the company’s 2008 money related reports, the deterioration and amortization of the substantial resources that they own is done on a five-year premise. What's more, the company’s 2011 yearly money related reports show that their country’s charge laws expect them to incorporate their deterioration costs at intermittent interims of five years (PepsiCo, p.36). The Pepsi Company had approved 3,600 portions of regular stock in the year 2011 as indicated by their yearly reports.â

A Storytellers Guide to Library Branding

A Storyteller’s Guide to Library Branding (0) Let’s open the floodgates to today’s topic with this quote by branding guru Scott Bredbury: “A brand is a story that is always being told.” This quote literally stopped me in my tracks. A story! Of course. What a beautiful and succinct way to express my beliefs about school library branding. I believe that a school library’s culture, and thus its branding, is reliant on a positive overall school cultureâ€"and that culture is made up of stories. In this article, I offer my vision for school library branding. I will talk about what branding means to me and where I began in my current project. Then, I will connect library culture and school culture to what I have done so far. Finally, I will close with what I have learned about branding. Begin at the beginning To put it mildly, I was chomping at the bit to start learning about Edward R. Murrow, the man and high school, when I accepted their library media specialist job and it was a done deal. I have years of practical experience in library design, but this was the first branding project I began in an environment with an already firmly established school culture and tone. I view culture in general as a collection of stories that when combined characterize its people. The first step in branding a school library is understanding the dually-occuring stories of the school and the library. Some questions I asked myself were: What is the story of Edward R. Murrow High School? What is the story of the Murrow Library? How do their stories intersect? I was hired in mid-June, 2018, and spent the next nine weeks researching the school’s history, poring over its website, data and public reports, and walking around the neighborhood to get a feel for the environment surrounding it. I then turned my attention to the library, checked out the current state of design, its catalog, digital resources, and its ordering history. I cannot say that I sought any of this information in order to brand the library, but I see now how invaluable it has been in the branding that was to come. What emerged from my research was an image of a strong school with deep roots. More like a small city, Edward R. Murrow High School has 4,000 students and over 250 faculty and staff members. The school was founded in 1974 by Saul Bruckner and was (and still is) a very progressive school for New York City. As an insider, I can say that I have never experienced a school with such a rich and established culture as Murrow. The culture is both palpable and ambiguous, yet layered with 44 years worth of history and tradition. Murrow was built on a solid foundation and has been well maintained. This information gave me a foundational understanding of the philosophies, goals, and attributes of the school as well as demographic and instructional/academic data. Foundational understanding is necessary, but practical understanding experienced by being in the environment is equally, if not more, crucial. However, the hard data was only half of the school’s story. Research and data only go so far in qualifying the feeling inside the building. Next, I needed to collect soft data; data that only interacting with the environment could offer. Being new to the school and one of a trio of librarians, my focus was to learn as much as I could about the school and build my knowledge about it by initiating conversation around the topics of school and library culture. Living in the environment to be branded is key. The culture of the library as well as the culture of the school in which it operates must be experienced firsthand. After each class I taught and at points throughout the day, I jotted down notes about things that happened between students, things I noticed, people I had met, and conversations we had. This soft data is more important in creating a positive library culture and brand than some of the hard data, in my opinion. Although hard data is valuable, practical experience (the soft data) is paramount. The interactions I had with students and teachers added texture to the school environment and allowed me to interpret the best ways to use the hard data. Interactions are memorable. Data is not (sorry data). Bringing it all together The soft data is important because a brand is a story that is always being told. In a school library, those stories are your library’s culture. I envision culture to be an invisible web that totally surrounds one’s organization and is made up of all the impressions, perceptions, feelings, stories, and experiences of everyone that acts within it. This blog post from USC Annenberg School for Communication and Journalism talks about a symposium held in Virginia to rebrand the United States Navy. Presenters like Ira Glass of NPR’s This American Life discussed ways to potentially refresh the Navy brand through effective storytelling. I was most interested in Glass’s assertion that “stories need to be about people, not events. By telling stories that make listeners feel something, and that help them relate to a specific person, we can better connect and resonate a universal idea.” Equally interesting to me was the position of Dr. Bruce Strong, a professor at the S.I. Newhouse School of Public Communications. “Effective storytelling begins with a compelling plot that eventually leads to the transformation of a person. All transformation comprises an emotional core, which, in turn, produces an unalterable emotional connection with the audience” (2015). At this point, I took stock of my observations and data and crystallized them into keywords, or tags. For each experience I was involved in or casually observed, I assigned it a tag in my notes. I assigned tags while reflecting on my observations and began to recognize patterns. Patterns are a signal to me that something noteworthy is happening. Patterns point to culture. Tags included: diverse students, academic minded students, collaborative teachers, accepting, honest kids, curious, rigorous instruction, independence, diversity, and strong culture. These keywords helped me to gain a more global view of who the patrons are. They are the main ideas and the many observations and points of data are the supporting details of the story. Now the real work could begin! The logo Lucid Press put it best when they said that “a brand exists only in the minds of your customers. Simply put, a brand is the sum total of all the impressions a customer has, based on every interaction they have had with you, your company and your products” (Wells, 2016). Replace “customers” with “patrons” and “library for “company,” and it is clear that through branding we should aim to think about what we want patrons to feel when they think about the library. Those feelings come together to create the library’s culture, and in that way it is the library’s culture that is being branded more than just the library itself. It is with these feelings in mind, coupled with hard and soft data, and conversations with my library colleagues, that we decided on a design direction for the library logo. Even though branding is so much more than a logo, a visual representation or symbol that calls upon these feelings is a hallmark of a solid brand. Using the tags discussed earlier, I searched Adobe Stock for inspiration and after much deliberation and editing, decided on 3 variations of a design. I mocked up all three using Adobe Illustrator, and presented them to my colleagues and my Assistant Principal. The colors in the final design pictured here represent the diversity of the school community. The multi-colored books represent our community, and the community is enmeshed in a continuous spine in the shape of a lowercase m for Murrow. The typeface honors and hearkens back to the journalistic background of our school’s namesake Edward R. Murrow. The logo was very well received and its recognition is growing every day. For a number of years, the library was not operating to its fullest potential for a variety of reasons. It is very exciting to be part of a ground-floor effort to reimagine the school library, amplify the library culture, and establish branding that is already showing its benefit through increased circulation, standing room only capacity levels, and a general feeling of happiness among students and faculty through conversations and word of mouth. It’s all about the culture We (my librarian trio) have a shared vision and are working hard to build the culture in the library. We’re doing this by: greeting all patronsgetting to know the students and learning their namesestablishing and maintaining relationships with studentsestablishing collaborative relationships with facultycreating programming like book clubs, author visits and a MakerSpacemaintaining a social media presence In addition, all that is publicized about or from the library bears the logo as does library signage, school LibGuide and email accounts. We want the symbol of our library to be synonymous with the feelings and qualities we are cultivating. Although those feelings are hard to define, they are made up of individual experiences, or impressions. Impressions build branding and those impressions are part of the library’s culture. Impressions make up the way a patron perceives you, so a question that I continuously ask myself is, “How do I want the library to be remembered?” Currently, I want it to be a remembered as a safe place to learn, explore, and just be. What I have learned so far Three months in, I feel that I have learned more about branding than I have collectively in my entire life. Branding is not a checklist, that can be ticked off like a shopping list. It is a living process that must be thought about in circular arcs rather than linear paths. A library’s brand has everything to do with the library’s culture which is complemented by the school’s culture. It is not possible to have one without the other. They are inextricably intertwined. I have learned that branding is certainly a big picture issue and relies almost completely on what the library has to offer in terms of culture and services and how those offerings are perceived by its patrons. The logo helps reinforce this by acting as a symbol that reminds patrons of the feelings that the library invokes for them. The branding process should be approached as a designer, thoughtful and methodicalâ€"not motivated for the simple thrill of seeing a design come to fruition. Stories, like culture, and like branding, are connected with the heart and the mind and it is through our reflection on those stories that we cultivate and sustain our brand. Ira Glass asserted that stories make listeners feel something. I feel the same can be said for library patrons. It is the stories they have experienced that make them feel something while the logo stands for it. It is not a logo or some letterhead that brands a library, but all the impressions and perceptions that create those stories. In branding the school library, it is the “transformation,” that Dr. Strong discusses in the USC article, that we are after. In order for transformation in patrons to occur, we must lure them in with a “compelling plot” in the form of programming, but not just the programming itself. More important are the stories that are woven through that programming. Those stories will elicit feelings. Branding a school library takes time, effort, and a consistent eye toward the elements that invoke in patrons those feelings of recognition. The stories are where the culture is and thus there resides branding. Easily create an MLA works cited like the one below using ! MLA format is always free, while APA format, Chicago style format, and thousands of other styles are available via an EasyBib Plus subscription. References Adobe Stock. (2018). Retrieved from https://stock.adobe.com/ Dawn. (2015, August 9). Brand storytelling “A brand is a story that is always being told.”â€" Scott Bedbury. Retrieved from http://buytheway.ascjclass.org/brand-storytelling-a-brand-is-a-story-that-is-always-being-told-scott-bedbury/ Edward R. MurrowHigh School. (n.d.). Retrieved from https://www.ermurrowhs.org/ Sykes, T., Patel, D. (2018). Branding definition Entrepreneur small business encyclopedia. Retrieved from https://www.entrepreneur.com/encyclopedia/branding Wells, R. (2016, August 3). What is branding, and why is branding important? Retrieved from https://www.lucidpress.com/blog/what-is-branding-and-why-is-branding-important Receive up to 20 free grammar check suggestions when you scan any paper in the EasyBib Plus proofreading tool. Also free are grammar guides

Sensitive Topics How to Write a Mercy Killing Essay

Among all the sensitive topics you may be asked to write on euthanasia is probably one of the most sensitive. The world is divided into the followers of two directly opposing ideas: one believe that murder is murder, no matter what the circumstances are. Even if we speak about the people with incurable illnesses that cause great suffering, doctors should follow the Hippocrates Oath and refuse to harm their patients in any way. The others state that euthanasia gives a person whose life turned into constant and hopeless cycle of pain the only freedom he or she still has – to leave this world with dignity. If there is no other hope, why not help the patient in the only way that is still left? Truly, a perfect topic for an argumentative essay – both sides have very strong arguments in their support, both are perfectly logical – only their hierarchy of values is somewhat different. But students often feel intimidated by the gravity and sensitivity of this topic, and a s a result we have bland, half-hearted attempts at writing that make only one effort – to avoid offending anybody. Don’t Forget to Study a Sample Argumentative Euthanasia Essay If you have no idea how to approach the topic, you may try and find some examples on the Internet. Although it will be a really bad decision to copy/paste any of them and try to pass it for your own writing, reading one may provide you with the much necessary insight and help you get to grips with the issue. If you have a strong opinion on the subject, you should probably look for an example of argumentative essay that promotes another point of view – when you see how wrong the author is and in what respects, it will be easier for you to build up your own argumentation. Your Own Take on Mercy Killing Essay There are a lot of possible approaches you may use when dealing with the topic of euthanasia. But whatever opinion you share, don’t forget that you shouldn’t found your essay on emotions, no matter how much this particular topic asks for it. What you need is real argumentation, supported with facts, statistics, examples from real life and so on. For example, if you support euthanasia, you may mention the number of patients slowly dying of incurable diseases with no hope for recovery who could be otherwise spared the pain and indignity of their position if they were allowed to die. If you are against it, you may mention the examples of people waking up from coma long after the doctors had given up on them and told their loved ones that they may just as well pull the plug on them. Study a sample argumentative essay on the topic and think about the arguments presented by another person – maybe you can disprove them? As you may see, the possibilities are boundless, e specially if you have a strong opinion on the subject in question.

The Impact Of Technology On Our Lives - 3116 Words

Technology has innovated our lives drastically in many ways dating back to several years ago, from the time of the invention of the very first microscope to the creation of the very first cellphone. The evolution of technology has not only impacted the way we as a society function in our daily lives but as well as how we manage to pursue a better economic living. The human population is and has been facing a crisis that is often ignored by the excitement of the use of modern technology. The conversation of technology replacing the use of mankind jobs is a topic that has built a sudden interest and concern in many talks surrounding economists, politicians, workers and the unemployed. So why does the unemployment rate increase when the production of new technology also increases? Technology was first created to replace the use of mankind application work on certain tasks. If this was not the case then tractors, calculators, vehicles, and computers would not have been invented. It is very well obvious that the fear of the past has long arrived, many argued and are still arguing that the advancement of technology will not only change the way we see and value our daily tasks but as well as the way we create a revolution of unemployment crisis. In this paper I will discuss the evolution of technology, the use of modern technology and how it has affected our lives, the advantages and disadvantages of modern technology and finally last but not least what economist have to sayShow MoreRelatedThe Impact of Technology on Our Lives1544 Words   |  6 Pagesinfluenced the way people live in society. Although many will use modern technology for many of its achievements and advancements, what many dont realize is that it has affected and continues to affect society in a negative way. Today more people are working longer hours and utilizing more technology in their everyday life. As a result of these longer hours and increased use of technology, more energy is being consum ed which negatively impacts the environment. Much of the technology is created to makeRead MoreThe Impact Of Technology On Our Lives2197 Words   |  9 PagesAbstract Technology advancements are positively impacting our lives every day.Technology is an integral part of global business. The internet has enabled people from different locations to communicate effectively which in turn has helped the businesses to grow across borders. With the help of technology, automation of tedious industrial operations has saved both time and efforts. . The e-commerce industry has helped both sellers and customers to a large extent. Today, the world is fully connectedRead MoreImpact Of Technology On Our Lives1752 Words   |  8 PagesBennion English-102 September 28 2015 Impact of Technology on Relationships Technology has a massive impact on humans and plays a very strong role in our everyday lives, as a matter of fact while I’m writing this essay on my laptop I’m also multi-tasking on my phone by listening to music, texting several people and surfing my social media profiles. Technology has many valuable benefits however it overloads our brain, consumes drastic time, and deeply impacts our relationships with family and friendsRead MoreTechnology And Its Impact On Our Lives931 Words   |  4 PagesComputers and technology at large have changed the lives of many people in the world both positively and negatively. Computers have unveiled many things which have greatly influenced our lives. This has made many teachers and students to adopt their use in classrooms. However, the use of computers in our classrooms has been characterized by over reliance on them. Cyber space has also played key roles in our lives. For instance, there is an increase in the number of research pap ers done each day whileRead MoreTechnology And Its Impact On Our Lives1654 Words   |  7 PagesTechnology is an ever expanding forefront that continues to push the limits of mankind s capability. As humanity has grown, we have continued to expand technologies at the forefront of our needs. With every development we create, more issues are discovered. Developing communities may be the biggest challenge we face today, it is said that every day a city the size of Seattle is created. The population of these cities are faced with challenges that are far different and much more diverse than yoursRead MoreThe Impact Of Technology On Our Lives1522 Words   |  7 Pages Take a glance at the people around you and see how many of them are using some form of technology. The role of technology in our lives is becoming more predominant as years pass. While it is an incredible tool at the fingertips of many Americans today, this simple yet complex tool is taking a considerable toll on our l ives. While the roles of technology are a great tool in the lives of many, we need to greatly minimize what the use entails. Whether it be sitting at a coffee shop, simply havingRead MoreThe Impact Of Technology On Our Lives1333 Words   |  6 PagesTechnology is one of the biggest assets in our society and it is always advancing in some way or another. As a society, we depend on different types of technology in our daily lives. We use our cell phones, laptops, and tablets daily. We are always communicating whether it be by text messaging, emailing, or posting on social networking sites. Some days we communicate behind a screen more than we do face to face. With all the instant messaging and text messaging that takes place, we have forgottenRead MoreThe Impact Of Technology On Our Lives1000 Words   |  4 PagesTechnology occurred before the human kind and it has improved people’s lives positively and negatively. The influence of technology is really great that it has abso lutely changed our lifestyle. Computers, the Internet, Gadgets all these things have transformed our working system completely and our productivity has increased unbelievably. As everyone knows with every positive that have to be a negative, technology is really great, but it also has a huge affected every part of family life. We are spendingRead MoreImpact Of Technology On Our Lives Today1313 Words   |  6 PagesThe impact technology has on our lives today is unmeasurable. We use technology nowadays for just about everything we do. Technology plays a major role in society as well nowadays. Everybody, including the adults have use technology to get to point to point B. Technology in this generation is more advanced than it has been before. It has been proven that the world we live in today is nowhere near what our forefathers endured. Modern technology is the forefront for advanced research and the sciencesRead MoreThe Impact Of Media On Technology On Our Lives Essay1342 Words   |  6 PagesOften, we take for granted the significance of media within our lives. Experimenting without media usage for a day, I was amazed at the change in my thought and behavior. Personal experiences and examples provide proof of new ideas and present theories, discussed and developed within the essay. Presenting a balance to the subject, there is an analysis to both the positivity and negativity behind abandoning media. Within the essay, the reader is able to attain a college point of view, illustrating

Space Shuttle Columbia Disaster Free Essays

The Space Shuttle Columbia was the second space shuttle disaster and the first shuttle lost on land happened on February 1, 2003. In this mission, six American astronauts and Israel’s first spaceman died when the space shuttle Columbia disintegrated 200,000ft above Texas. They are David Brown, Rick Husband, Laurel Clark, Kalpana Chawla, Michael Anderson, William McCool and Ilan Ramon. We will write a custom essay sample on Space Shuttle Columbia Disaster or any similar topic only for you Order Now Rick husband is the Columbia’s commander was a US air force colonel recruited to the space program in 1994. He made his first flight in 1999; last week’s was his second. William McCool is the Columbia pilot was on his first flight. A naval commander and test pilot, he was selected for the space program in April 1996, and trained at the Johnson space centre. Michael Anderson is one of only a handful of African-American astronauts, Anderson had logged 211 hours in space before the Columbia disaster. A USAF lieutenant-colonel, he joined Nasa in 1994. Kalpana Chawla is an experienced astronaut who made her first flight on STS-87 in 1997. David Brown was a military flight surgeon before joining the astronaut corps. Laurel Clark joined Nasa in the same year as Brown, and was trained as a space flight surgeon. Lastly is the Ilan Ramon, an Israeli air force colonel, Ramon was his country’s first astronaut. He took part in the 1973 Yom Kippur war and the 1981 bombing raid that destroyed an Iraqi nuclear reactor. With the Columbia accident, not only has the nation lost a four-billion-dollar shuttle, seven outstanding astronauts and priceless experimental results, it has also lost confidence in manned space flight and space exploration. February 1, 2003 was a sunny day. It was the perfect day for the Columbia shuttle return to earth. Everyone at NASA was excited for their return because the shuttle would bring back a lot of useful information from the 16 days mission. No one suspected tragedy will happen. At around 9am, the shuttle lost contact with NASA. The mission controllers thought it was a temporary problem because of the shuttle reentry into the atmosphere and also the temperature sensors on the inboard and outboard elevons (A control surface on an airplane that combines the functions of an elevator and an aileron. on the left wing had stopped functioning minutes before. NASA start to recognize something unusual happened when several 911 calls were made by the residents in Texas, Arkansas and the Louisiana area. The space shuttle Columbia and her seven crewmembers were lost. Immediately after losing of the shuttle and the seven crewmembers, NASA stopped all shuttle operations at Kennedy Space Center. They collected all the remains piece of th e Columbia shuttle and grid on the floor of the Reusable Launch Vehicle Hangar. The Columbia Reconstruction Project Team attempted to reconstruct the bottom of the orbiter as part of the investigation into the accident. The engineers found that a 20-inch piece of hardened insulation foam breaking off the main fuel tank and hitting the shuttle’s left wing during the launch on January 16th. They asked the top shuttle managers for outside agency assistance, but the request was denied. This is because the shuttle managers concluded that there was no safety concern due to the foam’s impact and decided to let the mission continue. Other possible causes were pilot mistake and space debris. After investigations continued in the next few weeks, some molten aluminum debris from the shuttle’s wing structure, as well as molten steel debris, had been found. When the engineers eliminated the other possibilities, they began to focus on the foam from the external tank only. When the shuttle reenters the atmosphere, the temperature on its surface can reach nearly 1649oC. So the Thermal Protection System (Various materials applied to the outer structure protect the orbiter from excessive heat) on the shuttle is critical. There are four different materials in the space shuttles Thermal Protection System (TPS). There are high-temperature reusable surface insulation (HRSI) , low-temperature reusable surface insulation (LRSI), felt reusable surface insulation(FRSI), and reinforced carbon-carbon composite (RCC). The HRSI cover the high surface temperature reaches between 649 and 1260oC. The LRSI cover the low surface temperature reaches between 371 and 649oC. For another 2 materials are used in small amounts. Due to the temperature during reentry exceeds 1260oC at the nose cap, chin panel, forward external tank, and wing leading edge panels and T-seals, the RCC was break down. For reuse purpose and to prevent oxidation, the outer layer of the RCC is converted into silicon carbide in a furnace filled with argon with a temperature cycle up to 1649oC. The main reason of the shuttle to break down is because the foam from the bipod of the external tank was shed, and struck the shuttle’s left wing during the launch. It had damaged the wing’s leading edge RCC structures which allowing reentry plasma to penetrate and disintegrate the underlying aluminum, damaging the wing’s structure. The foam of the bipod ramp is BX-250, polyurethane foam applied with CCF-11 which is used to cover outside of the tank to prevent ice and frost on the surface. The foam is to reduce the weight so it made by light material. The engineers couldn’t believe that such a light material could damage the wing of the shuttle. Thus, some research had done by the Southwest Research institute. They used a compressed air gun to fire a foam block of similar size and mass to that which struck Columbia and at same estimated speed. To represent the leading edge of Columbia’s left wing, RCC panels from Enterprise and from NASA stock, along with fiberglass mock-up panels, were mounted to a simulating structural metal frame. In the final round of testing, a block fired at the side of an RCC panel created a hole 41 by 42. 5 centimeters (16 by 17 in) in the protective RCC panel. The tests clearly show that the foam could cause visible crack on the tested RCC panels. These cracks could lead the shuttle breakup during reentry. The final report of the Columbia Accident Investigation was released on August 26th, 2003. It concluded that this tragedy was caused by technical and organizational failures. The foam problem of the bipod area has existed for years, and NASA engineers have looked at a variety of ways to correct it. The report indicated that the space shuttle should not have been launched with this problem extant. The report further proposed that, although the shuttle had always returned to earth safely after the foam hit the wing during previous shuttle flights, the managers at NASA should not have rejected the engineers’ requests to make sure Columbia’s wing was not damaged this time. Finally, it suggested that NASA should have had a backup plan for fixing the shuttle in space and insuring the crew’s safety if they found out the wing was badly damaged. On 26th July 2005, a shuttle discovery was launched. NASA had formed an independent Return to Flight (RTF) panel to monitor its preparations. There are 7 out of the 26 RTF panel members issued a minority report prior to the launch. They questioning if Columbia’s lessons had been learned and also expressing concerns about NASA’s efforts. During launch, a large piece of foam separated from the external fuel tank, but fortunately did not strike the shuttle, which landed safely 14 days later. The shuttle fleet was once again grounded, pending resolution of the problem with the external fuel tank insulating foam. Reference: Columbia space shuttle disaster 2003. World news. http://www. guardian. co. uk/gall/0,,888045,00. html Space shuttles thermal protection system (TPS). US Centennial of Flight Commission. http://www. centennialofflight. ov/essay/Evolution_of_Technology/TPS/Tech41G2. htm Final report of Columbia Disaster. Columbia Accident Investigation Board http://caib. nasa. gov/ NASA’s Space Shuttle Program: The Columbia Tragedy, the Discovery Mission, and the Future of the Shuttle. Marcia S. Smith Resources, Science, and Industry Division. Updated by January 4, 2006. fas. org/sgp/crs/space/RS21408. pdf Lessons Learned from the Columbia Disaster. Center for Chemical Process Safety (CCPS). www. aiche. org/uplo adedFiles/CCPS/†¦ /Presentation_Rev_newv4. ppt How to cite Space Shuttle Columbia Disaster, Essay examples

The American Gender Theme

Table of Contents Introduction Theme of Gender in â€Å"the American† Conclusion Work Cited Introduction Henry James (1943-1916) in his book â€Å"the American† exposes the various roles assumed by both men and women in the society. The novel takes a complex approach with the theme cutting across the lifestyles in America and Europe. In this novel, James portrays an in-depth greed and selfishness that compels characters to indulge in acts of hypocrisy and greed.Advertising We will write a custom essay sample on The American: Gender Theme specifically for you for only $16.05 $11/page Learn More Some characters in the novel are readily willing to forego their dignity in the quest to achieve personal glory and attainment of the power, class and a good title. The role of women in the society seems to conflict with the common norm, as both men and women endeavor to fight for space in society, men’s dignity is infringed on and they are left without any other option but fight for their place. As the world changes from traditional to modern, the gender roles also transform. Theme of Gender in â€Å"the American† Newman being a rich American visiting France is portrayed to be egoistic and had little respect for the European. Some European also perceived the American as inferior while others perceived him as superior. For instance Mademoiselle likens Newman way of talking to that of an angel (James10). Although the lady is being hypocritical, her enticing complement attracts the Newman who feels at ease enough to learn more French. Just like in the rest of the novel, James has used conflicting personalities to portray women to be willing to pursue their dreams irrespective of whatsoever obstacle standing in their way. This determination meant that women were no longer to be confined to kitchen chores. Such an outgoing character makes women to disregard marriage as a necessity. The novel depicts the females as more inclined towards upholding the true meaning of institution of marriage. Mr. Tristam suggests that European women take upon themselves to cater for the family as well as promote unity among members (James 14). This noble role has made the institution of marriage retain its meaning despite the several challenges emanating from trends in the modern world. However, the role of women is also portrayed to change as modernization take place. Mrs. Tristram, though she performs her daily chores, does not see anything worth appreciating in her marriage (James 28). According to the ensuing plot, the transition of the world from the old to the new era has greatly affected the way women behave. Unlike the old days, the modern women are striving to match men to an extent of abdicating their traditional responsibilities, roles and obligations. Some of the modern women are not ready to get married and they therefore believe that living independent life is better than staying under men’s bondage. The implication of this is that the importance of the institution of marriage is becoming increasing unpopular.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More The genders issues are centre stage in the book â€Å"the American† given both men and women relentlessly push for their happiness. Mrs.Tristram does not give up in her pursuit to win the affection of Mr. Newman (James 28). According to her, being married meant nothing because she was not satisfied by it and she therefore tried to appeal for Newman’s attention. The topic generates a lot of debate as most women are reluctant to uphold their morals and instead they opt to use dubious ways coupled with hypocrisy to meet their goals. The determination described make the women proactive in meeting their needs and life aspiration, no matter the challenges presented. However, in past women were less active and often they were perceived as naà ¯ve and lived under the shadow of their male counterparts. The desire to pursue personal satisfaction and goals has made ladies to be less submissive to their husbands. This attitude has contributed to most marriages crumbling or loosing harmony and cohesion. Women characters in the novel are portrayed as hungry for fame and material possessions. It beats logic for a woman to agree to marry an old man in fact three times her age in order to acquire a good title. The motive that drives woman to do such things is described in the novel as an abnormal self gratification. The attitude has left many families in tatters as marriage vows have been rendered insignificant and unbinding. This scenario has been presented by Claire de Cintr who is willing to marry Newman despite his old age just to acquire a noble title. Although Claire is deemed to be noble, her action and intention portrays a wayward person with selfish motives and personality. Her family is equall y to blame as they strive to ensure she entices Newman to marry her to access his wealth. Throughout the novel, some characters are fond of using threats to pursue their personal gains. Claire’s mother had killed her husband over unmentioned reason; though it is rumored that it was due to family squabbles and miss understandings. This portrays a conflict between genders where in this case the female character is the instigator. On the other hand Newman is also using this information to coerce Claire’s mother to give her consent to the daughter’s marriage. This meant that the coward nature of women was replaced with aggression and determination to maneuver their ways. Although Newman was a wealthy person who wanted to achieve the best, he is not willing to let his money to buy joy but rather he resorts to using intimidation (James 23). Both men and women are resolved to using wit and other dubious means to achieve their satisfactions regardless of the effects the ir actions would have to others. The novel, in many ways, portrayed women at equal footage with the male counterparts; with equal respect, dignity and ability. Valentin confronts Newman as being partial and he claims he is not worth marrying her sister. Valentin suggests that women should be accorded the respect and a fair treatment. The character of Valentin is that of promoting equality in the society and across the gender divide (James 171). This is a new societal development given women in old days were not entitled to self-expression (James 28).Advertising We will write a custom essay sample on The American: Gender Theme specifically for you for only $16.05 $11/page Learn More In the traditional world, women were not allowed to voice anything and mostly they kept much in themselves rather than airing their concerns. Just like men, the voices of women have been recognized and it has brought the desired gender equality and equity into the society. Ev en though Newman is disgusted by Valentin’s proposition, he has no option but to respect his idea Initially, the role of women was that of following the men rather than taking the leadership position. However, this is not the case in the novel as women have joined hands with men to offer leadership. Most women are not shy of taking readership position be it in their homes or even in their places of work. As the world changes women are assuming more responsibilities and are equally competitive in their execution and dissemination of duties. However, the women empowerment does not go well with majority of men who are not willing give the leadership mantle to the women. Mr. Tristram just like Newman is disgruntled by the new found duties of women. To them women ought remain silent and refrain from taking responsibilities in the leadership positions. Despite the much dissatisfaction the women in the novel have proved to be intelligent enough and competent enough to handle some re adership positions expertly Gender is rendered the custodian of the culture and the agent through which the norms are passed over to the other generations. Although, Marquise is eager to enjoy Newman’s dollars, she is torn apart by thought of compromising her customs by allowing her daughter to marry the aged American and holding fast her social class. The European perceived the American to be of a lower class than them. However, the European’s greed for money makes them to compromise their stance simply because they could not instill the European culture to the proud American. The story exposes the reluctance of individuals to embrace changes as they world changes. The Americans are perceived as willing to change while the Europeans are adamant to stick to their old ways of life. The struggle between embracing the culture and change has helped towards understanding of the hypocrisy. Despite their hatred for the Americans, the Europeans are in dire need of improving th eir welfare regardless of the means. To them the end justifies the means and that is why they are swift to compromise their personal principles. Despite the strong love attraction towards the Newman, Claire proves to be an emblem of change and morally upright person. When her mother Marquise fails to sanction the marriage, she resolves to become a nun. Her stance angers Newman to the point of regretting having fallen in love with her.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Her courage to denounce her relationship with the rich American depicts her as a stand out among the greedy society. Despite the erroneous image that has been given by other image the novel reveals that some women are different and are willing to forego their personal joy to advocate for justice and to deny coercion. The novel has also endeavored to illustrate the importance of the all members of the society. Mrs. Bread being a maid in an aloof family is regarded as custodian of vital information which proves importance to Newman’s quest to pursue his love. She reveals the Bellegarde’s family secret to Newman. Mrs. Bread has been used to voice the plight of the marginalized member of the society who when given the platform are willing to influence the proceedings of the society (178). Although Newman’s effort to make good his threat proves futile as the letter containing the evidence is destroyed, the intervention of the maid is important in the development of t he plot. Similar intervention has been made by Mrs. Tristram who helped Newman to meet the Claire. In spite of the fact both Mrs. Tristram and Newman were friends since meeting in London, her contribution in the story cannot go undermined. The novel has been quick to illustrate Marquis as the agent of civilization. She is said to speak urbanite (James 59) and she is also said to have the best manners in the entire country (James 123). The family had taken upon themselves to carry out civilization, for instance the names of the family members were suggestive. Valentin is a powerful name often associated love and romance. While Marquis is perceived to advocate for civilization her ego and proud self leaves many people without option but to detest her. This implies that some characters are not willing to allow civilization to takes its course but they are impatient to see it happen. Marquis behaviour generated a bad image to the society as Mrs. Tristram cautions Newman against the asso ciating himself with Bellegardes family. The aspect of individual taking time to reflect on their lives has also been portrayed to a great extent. Both men and women are sparing their precious time to spend alone to reflect on their lives. Since both parties are driven by the desire to the best in life they therefore take time before making any decisions. Claire is resolves to terminate the engagement with Newman after analysis all many issues that were engulfing their relationship. On the other hand the character of Newman is founded on personal reflection and the determination to acquire the best in life. Although the novel surrounds the transition from the traditional age to the post-modern world, the author depicts a strong deviation between the character of Newman and that of the European. The proud American is so aloof and his pride makes him to disregard the European. He even thinks that his money was sufficient to acquire whatever he wanted in life. In the event that his mon ey fails to provide he often resorted to intimidation and threats. It is revealed that Newman’s had planed to revenge on New York business world for business losses that he incurred. On another hand Newman was determined to expose the Bellegardes treachery to his advantage. He represents the insensitive people who are willing to use everything at their disposal to attain their personal motives without considering the feelings of others. In the novel the gender balance had been enhanced and both men and women are portrayed to be as significantly addressing social aspects of life. Apart from procreation purposes, Newman and Mrs. Tristram have revealed that romance is about having fun and is a basic requirement for healthy living. Furthermore, Newman is also an acquitted with the Parisian Nioche. His desire for happiness makes him an unreliable man and an untrustworthy one. His character sharply contradicts that of Claire who proves faithful to him. It’s therefore imperat ive to deduce that the female gender is more resolved to uphold good morals compared to the male characters. Conclusion The entire novel harbors numerous themes such as melodrama, romance and comedy. However, the theme of gender has also featured to a great extent. In the novel, the women characters led by Clair have been portrayed to advocate for good morals while her mother Marquis is represents women who are filled with greed and selfish motives. Both men and women are involved in witty games that are characterized by selfish motives. The resolute nature of women in the novel has made the proud American to give up his pursuit for a wife; the women smartly thwart his threats and intimidation tactics. Finally, the movie portrays gender roles as changing. Women in the novel have championed for their rights and equality with men. They are eager to assume leadership positions and renounce their silence. Work Cited James, Henry. The American. Teddington: Echo Library publishers, 2007 This essay on The American: Gender Theme was written and submitted by user Jabari Reeves to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A right to good healthcare Essays

A right to good healthcare Essays A right to good healthcare Essay A right to good healthcare Essay Introduction to Ethics and Social Responsibility This is the United States of America, land of the free. Good health care is a right, not a privilege. Healthcare (including public health) is special because it protects normal functioning, which in turn protects the range of opportunities open to individuals (Daniels N. 2001 pig. 2). Currently President Obama has been trying to change the way health care is approached in the United States. He is facing quite a bit of opposition in his ideas that the government should provide health care for all Americans. No matter what your stance is on President Beams healthcare plan, we all realize that it is better to have health insurance than not. With prescription-drug costs being so out of control, many people have to choose between food and their prescriptions. Which is Just not right, the fact is that health care is out of control. If healthcare was made more affordable it would actually end up costing taxpayers less in the long run because the expense of having to pay for uninsured patients medical expenses is so high. The cost of going to a doctor is so high that many dont even other until it is often too late. Having experience a major health issue myself at the last minute, because I am not offered any type of healthcare insurance through my job. Many Americans Just cannot afford the cost of health insurance. In this paper I will address several issues on why healthcare is so important to Americans; such as the types of preventative care needed. Ways to prevent diseases, screenings and causes. The reasons many Americans Just do not have any type of healthcare coverage. Preventative Care The emphasis on preventative healthcare is all for good reasons. By maintaining f opportunities (or plans of life) reasonable people would choose in a given society (Daniel, N. 2001, pig. 2). Many people without access to healthcare only go to the Doctors after they have been ill or injured. We all know that regular exercise, a good nutritious diet, not smoking, and drinking to excess is the best course to minimize health problems and reduce the amount of money spent on health care. Along with life style selections we make the environment in which we live and work are critical to good preventative health practices. Prenatal Care is a preventative care practice. Women in developing countries are bleeding to death after giving birth, writhing in the convulsions of clamps, and collapsing from days of futile contractions, knowing that they have suffocated their babies to death (Maine, D Yamin,A, 1999, pig. 562). Getting good prenatal care is very important for the expectant mother and the unborn child. Many pregnant women in Georgia receive free prenatal care for their unborn child. This is great for the many women like myself that do not have healthcare insurance, and do not make enough money to actually pay out of pocket to have a baby. There are so many doctors appointments, screenings, and tests that need to be taken as a precaution before a mother gives birth. Moreover, according to the World Bank, although men and women between the ages of fifteen and forty-four lose approximately the same number of years of healthy life due to disease, there is no single cause of death and disability for men that comes close to the magnitude of maternal death and disability (Maine, D Hyman, A. 1999, pig. 564). Many women choose not to participate in having prenatal care, either from being in such denial, embarrassment, and even religious beliefs. This could be very dangerous to both mother and baby, many tests and screenings could have shown if the pregnancy needed to be aborted or if there is a complication such as the umbilical cord wrapped around the babys neck, or th e baby may be breached (the baby head is not down for delivery). Also tests can detect birth defects which are physical abnormalities that may be caused by inherited genes, genetic mutations, or environmental factors. Technology is so advanced now many expectant mothers are offered D and D visual of their precious baby. Even learning the sex of the unborn baby can be very exciting for new parents, but all which is very expensive to those that do not have medical coverage in place. Well care check-ups are so important staring with infants. Most infants have their first well-baby exam within the first few days to weeks after birth. Even when things are going well, frequent checkups during the first year are an important way to monitor the babys growth and development. Many parents have their children vaccinated according to their age. These vaccines are to help prevent many childhood diseases, not saying that the child still may not get sick, but it is a great prevention plan all parents should participate in. As parents it is very important that, they make sure their children stay on the vaccinated scheduled for their age. Many children must have all their immunization done before they can enter kindergarten. Other screenings are ear, eye, and dental checks. Many low-income or single parent homes, their children may be eligible for the Medicaid Program. This helps assists many single mothers with keeping up with their children well-care check-ups, vision and dental screenings. Well care check-ups go on into adult hood, many people that employers that do not offer any healthcare tend to slack up on doctor visits. But regular check-ups are still very important, certain age screenings are still needed. Early diagnosis for many diseases can be detected. Being without healthcare insurance, I was put into a life-threatening health scare in 2009, and it could have been prevented if I had been receiving regular check-ups, but like millions of Americans around the world, the cost are Just beyond high. Also, many Americans feel as though they are treated differently if they do not have any type of health coverage. Without co-pay at the time, one may be sent home without the proper screenings or sets run, and this is and can be very scary, and could be life-threatening. Long-term illnesses sometimes may not be able to be prevented, but detecting them early can save a person life. Cancers, Diabetes, HIVE/AIDS are a few long term diseases, even though some are not preventable, but when detected early your chances of either recovering or living comfortable with it may be easier. Many people feel like do not ask do not tell, or if it is not broke then do not fix it. These feelings can sometimes cause many people to be severely sick and suffer, or cause an unexpected death. This all could have been prevented with regular check-ups. Education is also an important factor; many people Just do not have the knowledge on the type of signs and symptoms on many illnesses. This is why having regular check-ups are so important. Disease Prevention Disease Prevention is a very important role in healthcare. Prevention comes with check-ups, screenings, and knowledge. There are so many diseases that cannot be prevented, but can be treated with antibiotics and other medicines. Several of those diseases are: Arthritis, Alchemists, and Cancers cannot be prevented, but they can be treated. There are two common types of Arthritis which are Osteoarthritis and Rheumatoid. There are commercials that have different types of medicines to help with the pain of Arthritis. Many people have seen the Celebrate commercial. Alchemists is a type of dementia that causes problems with memory, thinking and behavior. The most common symptom is difficulty remembering, and usually develops slowly and get worse over time, becoming severe enough to interfere with daily tasks. As Alchemists advance it leads to severe symptoms, including disorientation, mood and behavior changes. Alchemists has no current cure, but reattempts for symptoms are available and research continues. Cancer is characterized by an abnormal growth of cells. There are more than 100 types of cancer, including breast cancer, skin cancer, lung cancer, colon cancer, prostate cancer, and lymphoma. Cancer symptoms vary widely based on the type of cancer. Cancer currently has no cure, but treatment options include: includes chemotherapy, radiation, and surgery. With early and proper treatment these diseases can make living with them a lot easier. Later detection can result in emergency surgeries, long term pain, and even death. Diseases that can be prevented are Sexual Transmitted Diseases (Studs) and HIVE/AIDS. Studs are infectious diseases that spread from person to person through sexual contact. Studs can affect anyone who is having sex. Studs are common among teens, since they are at a higher risk, its important to learn what you can do to protect yourself, things simple as abstinence, and condoms. If untreated, some Studs can cause serious health AIDS). Early detection can cure some Studs, with medication such as antibiotics. As stated in (Bible, G. 2007, pig. 1086), amidst denial, stigma, and inaction, AIDS became he first major epidemic of present-day globalization. Of more than 40 million people estimated to be HIVE-infected worldwide, 95 percent live in middle- or low-income countries, causing life expectancy to drop dramatically in those countries worst hit (Bible, G. 2007, pig. 1086). In late 2003, with only about 400,000 people receiving treatment, the World Health Organization (WHO) and the Joint United Nations Program on HIVE/AIDS (UNAIDED) announced their goal of having 3 million HIVE-positive people on antimicrobial therapy by 2005 (Bible, G. 2007 pig. 1086). Early detection of HIVE/AIDS can allow someone to live comfortable with the disease while on their medication. Reasons many do not have Coverage Statistics show that people without health insurance do not get their health checked regularly and therefore are at a greater risk of having something that may have been prevented happen later on. Given the cost of even basic insurance, many people of modest means who do not qualify for Medicaid cannot reasonably afford insurance without subsidy (Mizzen, P. 2011, pig. 86). The high expense of going to a doctor visit is why most people without insurance do not go to the doctor and this is something hat should be changed as well. Costs of medical insurance as well as the cost of having health insurance all need to be made more affordable for Americans so they will take better care of themselves. Having health insurance is important because coverage helps people get timely medical care and improves their lives and health (Levy, H , M. 2004, pig. 110). Its sometimes about $500 or more to see a doctor, and then add lab tests, x-rays, etc. Many will see their family doctor if it is not a true emergency. There is a reason why they are called Emergency Rooms there are walk- n clinics everywhere. At your family Doctor get the same treatment at half the price. You also are not taking up space when someones life may be at stake, and truly need the emergency room. There are new triage system evaluates your symptoms and can even refuse to admit you to the ERE, referring you to your family doctor, where you should probably go in the first place. Many people will go to the ERE because they think they cant be refused, and think they can be seen at no cost to them. Verses going to their own doctor, they may have to pay a co-pay or office visit, and even have o take a prescription to their local pharmacy and have to buy their own meds. Since 1989, the federal Emergency Medical Treatment and Labor Act (METAL) have prohibited hospitals from refusing acute care to those who cannot afford to pay (Mizzen, P. 2011, pig. 83). Realistically, when hospitals live up to this requirement, it is difficult for them to confine the care they provide to the emergency room (Mizzen, P. 2011, pig. 83). Patients who are not kept on for further acute care outside the emergency room will likely Just show up again, incurring more emergency room care for which they are not insured. Self-employed individuals have limited choices when it comes to health insurance coverage. Many go without going to have regular check- ups and preventative care screenings. They can buy an individual plan, start a group policy or forgo coverage altogether. However, even having coverage wont guarantee financial security in the event of medical catastrophe. A business group insurance policy costs members less because the financial risk for the insurance company is better coverage, there are many ways for self-employed people to Join a group. Most people obtain health coverage through a health plan offered by their employer. However, many people have become unemployed either to termination, Job closures, and even being laid off. Currently state and federal law allows people who have recently become unemployed to continue their previous health coverage for some time. If one loses their group coverage for employment-related reasons, some may be able to continue your coverage for a limited time. Employees who stay at a Job, but lose coverage eligibility because of a reduction in the number of hours they work, are also usually able to elect to continue their coverage. The employer is no longer squired to contribute any amount toward premium costs, so you must pay the full price of coverage yourself. However, continuing a work-sponsored plan may still be more affordable than purchasing coverage individually Conclusion The central moral importance, for purposes of Justice, of preventing and treating disease and disability with effective healthcare services (construed broadly to include public health and environmental measures, as well as personal medical services) derives from the way in which protecting normal functioning contributes to protecting opportunity (Daniels, N. 2001, pig. 2).

The 7 most common mistakes in technical writing †and how to fix them

The 7 most common mistakes in technical writing – and how to fix them How to fix the 7 most common glitches in technical writing Most of us are technical writers at some point or other, even if we don’t realise it. You may be quite happy with the label if you write test reports or standard operating procedures. But you can have a very different role and still sometimes need to write technical things: a design brief, an employee handbook or even guidance on how to use the new office photocopier. If your document is complex, and someone needs to be able to follow and act on it, then it’s technical writing. The fact that many people don’t realise that what they’re writing is technical may partly explain why so many of these types of documents fall short. Fortunately, those shortcomings tend to fall into just a few categories, and they’re easy to fix. So let’s look at some of the most common difficulties technical writers (and their readers) face – and how to fix them. 1. Messy structure Many technical documents confuse readers and fail to achieve their aims because they were not planned properly to begin with. This lack of planning means that documents, especially longer ones, end up structured in an illogical fashion. Things are hard to find in the text, sections don’t follow naturally from each other, cross-references are a mess, and so on. At best, this frustrates readers; at worst, it makes the document virtually unusable. How to fix it: Before you begin writing at all, think carefully about the overall layout of the document. Creating a simple outline will help you structure it appropriately and optimally. So when youve written the text, but before you publish it, have it carefully reviewed – preferably by an editor or by a colleague who will read it closely. They may suggest improvements to the document’s structure, especially if you ask them to keep this in mind. The structure of the finished document should seem logical and intuitive to its intended readers. 2. Too much jargon Who your readers are will inform the content and style of your text. So it’s important to keep them in mind throughout the writing process. If you’re writing something for specialist readers, some jargon and technical language is fine; it may even be essential. If you’re writing for a general audience or people who actually specialise in a different area, be careful – what’s familiar and self-evident to you may not be so to them. One manager who commissioned a technical-writing course from Emphasis described how different specialists may ‘talk different languages’. You need to ensure that nothing gets lost in translation. How to fix it: Take a few moments to identify and visualise your readers. Then consider what level and type of technicality in the writing will be appropriate for them – and what won’t be. Those acronyms that roll off your tongue because you use them every day – are they well known elsewhere? Unless you’re sure your readers will know all the technical terms you plan to use, it’s a good idea to include a glossary or a list of abbreviations, or both, at the start of a text. Another strategy is to explain those items in parentheses or footnotes when they first appear. But if you find yourself doing this a lot, you should probably just add a glossary instead. 3. Poor punctuation All writers have a passing knowledge of the main set of punctuation marks. Very few, however, outside of professional authors and editors, have a thorough grasp of how each one works. The use of full stops and question marks is painless enough, but beyond that there is widespread difficulty with getting the details right. When exactly are commas required? Which dashes go where? When should you use hyphens? What’s going on with colons and semicolons? How to fix it: Find a good, modern guide to punctuation and read it carefully until you have a firm grasp of each mark’s use and misuse. Pay particular attention to any area you have trouble with. If certain mistakes or difficulties crop up repeatedly in your company’s documents, address them in your style guide (see next item below). 4. Inconsistency Technical writing should convey coherent ideas and trains of thought. Unfortunately, this doesn’t always happen. And that’s especially true when a document is written over a period of time, created by multiple authors, or updated piecemeal without due regard for overall consistency and readability. These circumstances are common and can result in choppiness in the document’s style, layout, tone, point of view, and so on. For example, the text may address readers as ‘you’ in one paragraph and as ‘designers’ in the next. The tone may switch abruptly from warm and chatty to scientific. This can be disconcerting, if not downright confusing. How to fix it: If you’re making changes to an existing document, get a sense of the surrounding context – including things like tone and tense. Try to align your changes with these, so that new material is incorporated seamlessly (or, if necessary, signposted appropriately). Jumps in tone or tense can be overlooked even more easily than typos and grammatical errors. The sense is clear to the writer (or writers), so they don’t notice things that will jar for the reader. These jumps must therefore be looked for specifically. Create a company style guide and make sure all your writers have easy access to it and are encouraged to consult it. This will do wonders for the consistency of your documents, both internal and external. Ensure that the guide not only includes vocabulary items but also addresses things like readership, typography, company aims, and brand voice and identity. A style guide is a living document, so put a system in place for proposing and incorporating additions and revisions to it. 5. Too much abstraction People writing in a formal or semi-formal context often go overboard in an effort to make their prose sound proper and elevated. Their writing, as a result, can end up very abstract and noun-heavy. ‘The achievement of good performance’ may sound fancy, but it’s a mouthful compared to ‘performing well’, and it’s really no more impressive than the plain-language option. It’s also less clear. Abstractions like this are unnecessary and, as they accumulate, make your prose turgid, verbose, and tiring to read. They can also make it ambiguous: if you describe a system as having ‘enhanced functionality’, do you mean it has more functions or that it works better? How to fix it: Try to replace abstract, noun-heavy phrases with strong, straightforward verbs. This will make your points more concise and intelligible. ‘The carrying out of tests’ can become ‘carrying out tests’, or, better still, ‘testing’ or ‘tests’. Watch out for phrases like took place, which often point to gratuitous nouning and buried verbs: ‘Analysis of the figures took place’ really just means ‘The figures were analysed.’ A related issue is redundancy: ‘blue in colour’ means blue, ‘robust in nature’ means ‘robust’, and so on. 6. Unclear antecedents An antecedent is a word, phrase, or clause referred to by another word, which is usually a pronoun like it, they, or who. For example, in ‘Observe the results and add these to a worksheet’, results is the antecedent of these. Ambiguity can occur when there is more than one possible antecedent. Take the following: ‘Trainees should mark their schedules in the notebooks provided, then in the group calendars. The manager is responsible for them.’ Whoever wrote this knew what the manager was responsible for, but readers may reasonably wonder if them referred to the trainees, the schedules, the notebooks, or the calendars. How to fix it: This is a common blind spot for writers, and it shows why we are our own worst editors. When we review the text, we see only what we meant – we miss the potential for uncertainty. Have someone else look over the text, if possible, because a fresh pair of eyes will be more likely to notice problems like this. It’s better to choose someone who is less familiar with what is being described, since they are less liable to fall into the same trap of overfamiliarity. 7. Dense presentation Technical writing can be very †¦ technical. Unavoidably so. Applying plain language as much as possible will help, though you still probably won’t win awards for literature. But even allowing for its stylistic limitations, technical writing can be made much worse through poor presentation. Long, unbroken chunks of text, for example, are visually off-putting and hard to follow. They can make a reader’s brain shut down out of sheer effort and frustration. The prevalence of jargon and complex concepts add further cognitive loads, and it all adds up. How to fix it: There are several ways to tackle the issue of dense presentation. Short words, sentences, and paragraphs are generally preferable, though they’re no guarantee of lucidity – it’s more important to use the most appropriate words in the best possible manner. Some passages can be broken up with bullet points, which makes them far easier to digest. Bullets also allow you to simplify the grammar, since they don’t need to be full sentences. Parallelism can lend grace, polish, and clarity, and is a grammatical device worth attention and practice if you want to improve your writing. It can take various forms, but essentially it means using matching grammatical structures in words, phrases or clauses that should work in parallel. For example, consider the sentence: For breakfast we like eggs and to grill bacon. Here, eggs is a noun but to grill is a verb. Better to write: For breakfast we like eggs and bacon, or: For breakfast we like to fry eggs and grill bacon. It’s natural to struggle with technical writing, especially if you only do it from time to time. Producing something that reads effortlessly is a challenge. But thinking about and applying these seven straightforward tips will benefit your writing experience. Even more importantly, it will make everything a whole lot clearer – and life a lot easier – for your readers. Image credit: ALPA PROD / Shutterstock

Self learning assessment Essay Example | Topics and Well Written Essays - 500 words

Self learning assessment - Essay Example To gain trust with readers writers typically convey an understanding of prevalent needs and issues through storytelling, metaphors, satire and humor. To gain credibility and expertise in certain types of written communication, a writer must conduct extensive research. For effective use of rhetoric in writing one must gain the readers trust (Livnat, 2009). The traditional definition of rhetoric, first proposed by Aristotle, and embellished over the centuries by scholars and teachers, is that rhetoric is the art of observing in any given case the â€Å"available means of persuasion.† We employ rhetoric whether we’re conscious of it or not, but becoming conscious of how rhetoric works has transformed my speaking, reading, and writing, making me more successful and an able communicator and a more discerning audience (Koerber, 2006). Genre refers to abstract, socially recognized ways of using language. I have learnt that it is based on the idea that members of a community usually have little difficulty in recognizing similarities in the texts they use frequently and are able to draw on their repeated experiences with such texts to read, understand, and perhaps write them relatively easily (Judy, 2008). This is, in part, because writing is a practice based on expectations: the reader’s chances of interpreting the writer’s purpose are increased if the writer takes the trouble to anticipate what the reader might be expecting based on previous texts they have read of the same kind. While genres are seen more specifically as related to groups, they are also seen in the wider context of the activities that surround the use of texts. Thus, for Swales (1998, p. 20), genres: ‘Orchestrate verbal life. These genres link the past and the present, and so balance forces for tradition and innovation. They s tructure the roles of individuals within wider frameworks and further assist those individuals with the actualization of their

Exploitable Weakness Terrorist Assignment Example | Topics and Well Written Essays - 250 words

Exploitable Weakness Terrorist - Assignment Example In a survey carried out between 1968 and 2006 by Jones & Libicki (2008) on terrorist groups that had become extinct, changing to political processes was most instrumental accounting for 43% of all endings. This was closely followed by policing strategies at 40% while those that ended due to achieving of goals and military intervention stood at 10% and 7% respectively. Exploiting the inherent weaknesses within terrorist groups is vital for putting in place strategies that are effective in bringing them down since different strategies work in different contexts (Cronin, 2006). With the emergency of many terrorist and insurgent groups globally, resources to combat them are being depleted and therefore the use of effective strategies to eliminate them is very important (Jones & Libicki, 2008). The biggest challenge presently is metamorphosis of these groups into virtual organizations that integrate into the society and operate globally. As much as metamorphosis of these groups is a challenge, their effective annihilation lies in understanding their nature and how they operate (Blomberg, Engel & Sawyer, 2010). Groups that do not convert to political activism but cling to other ideals like religious and radicalization can only be terminated through policing strategies and economic sanctions. Use of military force on such groups by governments only resu lts in exacerbation of their violence and turning civilians against governments. It is also important to demystify terrorism and avoid counter-terrorism strategies that are tantamount to creation of military warfare governments and these groups (Jones & Libicki,

The Search for a Better Reality Essay -- Comparative, Kidd, Chrouch

The Search for a Better Reality Life is not easy. It is all about surviving the storms that you will eventually have to face. As a result, sometimes people feel overwhelmed, and they try to find ways that will allow them to break away from reality. In most cases, individuals resort to escape either because they want to be relieved from all of their responsibilities, or because they are trying to avoid facing unpleasant truths or painful situations. Everyone deals with tough circumstances in a different way. For example, some folks try to avoid problems and painful facts in their lives by drinking, or even doing drugs. They know that using these substances will not solve their problems, but it will buy them some time free of stress and troubles. In addition, other people attempt to find some kind of shelter, where they can feel safe and be happy even if it is doesn’t last long. Overall, these behaviors allow individuals to escape from everything that is too hurtful, or hard for them to deal with. Everyone at some point in their lives has felt the need to escape. Take, for example Sue Monk Kidd’s novel The Secret Life of Bees or Katie Crouch’s Men and Dogs. The Secret Life of Bees is about a young girl named Lily Owens, who searches for answers to her mother’s death, while Men and Dogs talks about a now grown woman named Hannah Legare that is looking for answers to her father’s disappearance. Both of these novels focus on characters that constantly try to get away from difficult situations, or even reality itself. Also, in these works of literature, the protagonists try to escape from the truth. Yet, in contrast, they both eventually realize that facing the facts is much more liberating than avoiding them. Thus, clearly th... ... everyone’s grief in her back, which made her life unbearable. Finally, June tries to avoid getting hurt and potentially losing her freedom by declining Neil’s marriage proposals. In the same manner, Hannah’s brother in Men and dogs tries to escape from dealing with his father’s death, and the fact that he was homosexual by doing drugs (pg. 91). In conclusion, the rhetors of both The Secret Life of bees and Men and Dogs provide multiple examples of the elaborate escape mechanisms that were employed by the characters in these narratives. Through these examples, they show that avoiding problems and hurtful situations only makes people’s lives more miserable. Thus, Sue Monk Kidd and Katie Crouch want individuals to realize that accepting the truth, no matter how bitter it might be, is the only thing that will allow them to move on with their lives, and be happy.

Reading the Constitution Essay

In their essay, â€Å"How Not to Read the Constitution†, Lawrence Tribe and Michael Dorf describe the ways the Constitution has been interpreted by different people. Tribe and Dorf make it clear that the idea that the Constitution should be interpreted based on what the framers original intent was is not the way to read the Constitution, it takes much more than that. Tribe and Dorf also explain that justices do not interpret the Constitution in a way that would please the readers (the people) on purpose, because if that were so then the authority of the Constitution would â€Å"lose all legitimacy if it really were only a mirror for the readers’ ideals and ideas (p.49).† This means that people have the tendency to interpret the Constitution based on their own beliefs. Also, the justices themselves have their own beliefs and their own interpretations of the Constitution, but they should not come up with a decision based solely on their own opinions. The exact way to read the Constitution is indefinable, therefore in their essay, Tribe and Dorf instead described how not to interpret it and implied that justices should make wise decisions that are not entirely based on their own beliefs, the original intents of the framers made generations ago, or the expectations of the public now. In the case Planned Parenthood of Southeastern Pennsylvania v. Casey, Planned Parenthood was challenging a Pennsylvania law that placed some restrictions on abortion. Many opponents of abortion hoped that the Supreme Court would use the case to strike down the decision made in Roe v. Wade, which states that a state ban on all abortions is unconstitutional. The majority of the court voted not to do so. This is a good case for providing insight into the way justices interpret the constitution and make their decisions. Justice of the Supreme Court Sandra Day O’Connor wrote the majority opinion for the case. The majority voted not to overrule the decision made in Roe v. Wade. O’Connor wrote on behalf of the majority and wrote in the opinion that the main reasons for this decision were based on the principle of stare decisis and the fact that the case’s central ruling is workable for the states and does not come at odds with other precedents. Also, O’Connor wrote that the word â€Å"liberty† from the statement â€Å"no state shall deprive any person of life, liberty, or property, without due process of law,† (the Due  Process Clause of the Fourteenth Amendment) includes a woman’s right to an abortion. Thus, the precedent decision made in the case Roe v. Wade that deals with the rights to and restrictions on abortion still stands. Justices William Rehnquist and Atonin Scalia each wrote dissenting opinions about this case. In Rehnquist’s dissenting opinion, his main point upon which he disagrees with O’Connor is that the right to an abortion is not â€Å"fundamental†. By this statement Rehnquist means that the word â€Å"liberty† in the Due Process Clause of the Fourteenth Amendment does not encompass the right to an abortion because the right to an abortion is not â€Å"implicit in the concept of ordered liberty.† Thus, he does not agree with the majority opinion. Scalia disagreed with O’Connor and the majority about roughly the same point Rehnquist described in his dissenting opinion. The difference in Scalia’s opinion is that he believes there is no question that the right to an abortion is a liberty, but he states that it is not a liberty that is protected by the Constitution. Out of these three justices, Sandra Day O’Connor would most agree with Tribe and Dorf’s essay about how to read and interpret the Constitution. I believe she would be in agreement with them because unlike Rehnquist and Scalia, it seems that she interpreted the Constitution not by what she thought the framers originally meant, but by what she thought would do some good in the future. She also made it clear in her writing that the decision by the majority was not made based on the justices personal beliefs. She shows this in the majority opinion she wrote, â€Å"†¦the stronger argument is for affirming Roe’s central holding, with whatever degree of personal reluctance any of us may have, not for overruling it.†

Major Mariano Valencia ( Mexico ) - 764 Words

Major Mariano Valencia (Mà ©xico). MODERN WARFARE. â€Å"To secure peace is to prepare for war† said Carl Von Clausewitz. This means if a nation is well armed, other nations will be wary of attacking it and hence peace will be preserved. Many governments do not like to be engaged in warfare or receive their soldiers in a black bag. Many families would prefer loved ones alive and not dead after a war. Even so, all countries in the world take actions to prepare their military forces to be ready in case they are needed. In recent wars, the use of technology has been one of the most important means to obtain the advantage over the enemy. Therefore, electronic warfare, as part of modern warfare, has become not only a concept but an effective tool to reinforce combatant soldiers on the ground. The control of the electromagnetic spectrum has now a significant role in military forces having an advantage over the enemy. Electronic attack, electronic protection and electronic warfare support are elements of electronic w arfare. An electronic attack is the employment of energy to localize, interfere and destroy enemy assets, Department of the Army (2009). New weapons usually demand the use of a small segment of the electromagnetic spectrum, that is called â€Å"the frequency† at which every weapon works. If the frequency of a particular weapon (radar, radios, air defense batteries, etc.) is localized, then that particular weapon can be intercepted and destroyed. The more enemy weaponsShow MoreRelatedThe Between Mexico And The United States2412 Words   |  10 PagesINTRODUCTION War 1846 - 48 between Mexico and the United States was a military conflict related with the annexation of Texas to the United States territory. Mexico saw the conflict with Texas as an expansionist sentiment of the United States. The Mexican government did not stop to consider the region as part of its territory, so that the annexation of Texas was regarded as an affront to the interests and national dignity. Mexico, since its independence in 1821 until the proclamation of the Constitution